Emerging Trends and Developments in Technology

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Related Topics: Cloud Computing, Mobile Enterprise Application Platforms, Cloud Development Tools, Mobile Apps and Frameworks

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Mobile Cloud Computing Gathering Interest as Apps Continue Upward Trend

Ninety percent of U.S. & UK IT managers surveyed in Kelton Research's new report will implement new mobile applications in 2011

Kelton Research's new survey reveals that this year 90 percent of IT managers are planning to implement new mobile applications that includes both hosted and on-premise mobility solutions. Nearly half of them believe that successful management of mobile applications will be top in their priority list this year.

The massive popularity of smartphones and tablets among business users have resulted in the unavoidable push for mission critical services catering to this mobile workforce and thereby drive productivity .While consumers have strongly subscribed to location based services (LBS) and navigation applications for quite some time now , the need for on-demand collaborative business applications beyond the standard email seems to be the driving force behind the current mobile application development momentum.

As the complexity and scope of enterprise demands increase, companies have no choice but to migrate their computing power and data storage into the cloud for their Business-to-employee solutions. Advantages are many. They will be able to encompass a broader network of mobile subscribers even those in emerging countries possessing phones with limited memory and power capabilities. They can decrease dependency on network operators and in-house servers while avoiding writing a pile of code to get around platform fragmentation. In fact about 82 percent of the managers in the Kelton survey think that it would be beneficial to host more of their mobile applications in the cloud.

We have seen key cloud industry players like Google and Salesforce.com embrace this strategy by doling out mobile cloud services. Earlier this month Amazon announced Kindle apps for Android and Windows based tablet after debuting a similar iPad app last year allowing for its digital content to be accessed by all these outside platforms. Initiatives such as the GSM Association's "OneAPI" standard which provides a collaborative set of cross-industry network APIs to overcome operator integration problems and HTML5 ‘s On-device caching capabilities with superior video publishing technology will only continue to spur activity in this segment.