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BigData: Article

EMC Explores New Cloud Services Via Acquisition

EMC Seeks to Bring New Level of Sophistication to Its Enterprise Storage

Following the recent path of several Technology firms on acquisition binge to prevail in the cloud computing race, EMC is acquiring a San Mateo, Calif.-based disruptive data warehousing company Greenplum that deals with "big data" clouds and self-service analytics. The buyout will form the basis for the storage specialist's new data computing product division.

There is a growing demand for data warehousing and complementary repertoire of cost effective tools that absorb, monitor and sort the absurd levels of information perpetuated by always-on networks, the Web, a flood of consumer content, surveillance systems, sensors etc. Greenplum's open source PostgreSQL based technology falls right in line with this need and which EMC expects will help tackle huge amounts of data while providing crucial business intelligence. Greenplum utilizes a massively parallel processing (MPP) architecture that has been designed from the ground up for analytical processing using virtualized x86 infrastructure. All communication is via a network interconnect and implemented increasingly across cloud-based and virtualised storage and computing, with no risk of disk-level sharing or contention. EMC says Greenplum's tools which have already been put to use in data intensive environments like NASDAQ OMX, NYSE Euronext, Skype, Equifax, T-Mobile and Fox Interactive Media are capable of delivering 10 to 100 times the performance of traditional database software at a lower cost . The integration of EMC ‘s tiered storage hardware with Greenplum's analytics software will no doubt be directly positioned to take on Oracle's Exadata line of Storage Servers and smart storage software not to mention HP's and IBM's hardware-software combos.